Recent News

Blogging Your Way to Lead Generation Success

July 12, 2018, by LeadsConAdmin

 Companies can and should leverage their blogs to increase lead generation. Its no secret that content marketing and SEO go...

How to Use a CDP to Engage Customers Outside the Realm of Marketing

July 11, 2018, by LeadsConAdmin

 One of the key factors driving the growth of customer data platforms (CDP) is the increasing importance of first-party data...

17 Marketing Experts Share Their #1 Lead Scoring Tip

July 10, 2018, by LeadsConAdmin

 Did you know that according to new data, 57% of B2B companies identify converting qualified leads into paying customers as...

Understand and Measure Mobile Customer Lifetime Value

July 9, 2018, by LeadsConAdmin

 Does a low cost per install (CPI) mean you should pour all your marketing dollars into paid acquisition? Does a...

The Challenge of a Changing Higher Education Market

July 5, 2018, by LeadsConAdmin

 Postsecondary enrollment is down, the value of higher education is being questioned, and recruitment is getting more difficult. Can these...

The Modern Marketing Organization: How to Structure Your Team for High-Performance Marketing

July 4, 2018, by LeadsConAdmin

Great leaders credit success to their teams. Thats why you'll often hear marketing leaders say things like, I only want...

How to Incorporate Conversational Marketing Into Your Lead Generation Strategy

July 3, 2018, by LeadsConAdmin

 Well, I'm pleased to inform you that it's officially happening (kind of). Chatbots have arrived, and they're taking the marketing...

6 Ways to Reduce SaaS Customer Acquisition Costs

July 2, 2018, by LeadsConAdmin

 CAC, or customer acquisition cost, is a vital metric to optimise for SaaS companies, as discussed in our epic post:...

Chatbots Could Be Your Secret Weapon for Lead Generation

June 28, 2018, by LeadsConAdmin

 Audiences are increasingly flocking to messenger apps as a free, fun way to have private conversations. But this doesn't mean...

6 Examples Of Incredible Social Media Marketing Campaigns

June 27, 2018, by LeadsConAdmin

 As we are halfway through 2018 it seems a little early to be thinking of best of lists. The last...

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